Bringing Bangladesh's first-ever dinner cruise online
The first-ever river dinner cruise in Bangladesh — a WordPress site that sells the experience and turns corporate and social enquiries into bookings.
A new category, from zero
Dhaka Dinner Cruise launched in 2018 as the first tourism product of its kind in Bangladesh — a premium dinner and day cruise created to showcase the immaculate beauty of the country's rivers, and to build awareness around conserving them. Conceived and operated jointly by River & Green Tours and Green Holidays, with the support of the Bangladesh Parjatan Corporation, it was a brand-new venture with a completely new concept.
It needed a credible online home: somewhere to explain the experience, present its cruise packages and vessels, and turn corporate and social enquiries into bookings.
Problem
Designing for Dhaka Dinner Cruise meant building credibility for a concept Bangladesh had never seen before — while still keeping the site simple enough to turn a browsing visitor into a booking.
Problem 1
Dhaka Dinner Cruise was the first tourism product of its kind in Bangladesh — there was no local playbook to build from.
Problem 2
The site had to speak to leisure visitors and corporate/event bookers with different needs, without feeling split in two.
Problem 3
As a first-time venture, it needed real vessel, safety and logistics detail before anyone would book with confidence.
Solution
Every decision started from the same question: does this make a brand-new experience feel trustworthy on day one? That shaped the build, the design language, and the structure of the site alike.
Solution 1
A custom WordPress theme the client's own team could manage and grow as packages expanded — no agency dependency.
Solution 2
Full-bleed riverine photography and a calm, editorial layout that sells the feeling first, details second.
Solution 3
Dedicated vessel, logistics and safety pages address first-time-cruiser concerns directly, right on the site.
Selling the experience first
We designed and built the website on WordPress, so the team could own and grow the content themselves as the offering expanded. The design leads with the emotion of the experience — full-bleed riverine photography and a calm, editorial layout — then guides visitors into the practical detail they need before booking.
On the site
Custom WordPress theme
A fully responsive theme the client's team could manage and grow themselves.
Structured package pages
Dinner Cruise, Day Cruise & Day-Long Cruise, each explained in full.
Vessel, logistics & safety
Fleet, facilities and safety detail to build trust with first-time cruisers.
Galleries & route map
Photo and video galleries, plus a route map, to sell the experience visually.
Enquiries, wired straight through
The site gave a first-of-its-kind venture a professional, self-manageable presence from day one — and it has stayed live and maintained ever since. Years on, it remains the brand's primary channel for presenting its cruises and capturing corporate and social event enquiries across Dhaka.
